MakeMyTrip, a leading online travel company in India, has announced that customers can now book hotels and pay at the time of check-in with zero payment at the time of booking. This feature is applicable to select hotels across all major cities in India.
MakeMyTrip’s new scheme is aimed at providing more convenience and flexibility to customers who value the ability to pay later for their bookings. Through this feature, customers can choose from a range of properties in popular destinations and secure their booking without any upfront payment. Payment can be made directly to the hotel at the time of check-in.
The company already offers a wide range of payment options, including debit and credit cards, net banking, and digital wallets. MakeMyTrip is also one of the first travel companies in India to offer customers the option of no cost EMI (equated monthly installment) payments on select domestic and international hotels and holiday packages.
With the zero-payment scheme, MakeMyTrip is hoping to target a wider customer base and appeal to those who prefer to pay later. The feature is particularly useful for last-minute bookings or for customers who are unsure about their travel plans, as it allows them to hold a reservation without committing to upfront payment.
The move is also a smart business strategy for MakeMyTrip, as it helps the company differentiate itself from its competitors and attracts new customers who may be more hesitant to make upfront payments. The company will earn commission from hotels for each booking made through its platform, providing a steady source of revenue even without upfront payments.
MakeMyTrip is one of the most popular online travel companies in India, offering a wide range of travel products and services, including flights, hotels, holiday packages, and bus and train tickets. The company was founded in 2000 and has since grown to become a leading player in the Indian travel industry.
MakeMyTrip’s success is largely due to its user-friendly platform, which allows customers to easily search and book travel products online. The company has also invested heavily in technology and innovation, introducing new features like no cost EMI, and partnering with other companies in the travel industry to offer a seamless booking and travel experience.
MakeMyTrip has faced stiff competition from other online travel companies in recent years, including Cleartrip, Yatra, and Goibibo. However, the company has managed to stay ahead of the competition by offering a wider range of travel products and services, and by investing in marketing and promotions to attract new customers.
Overall, MakeMyTrip’s new zero-payment feature is a welcome addition for customers who value flexibility and convenience. The feature is likely to be popular among last-minute bookers and customers who are unsure about their travel plans. For MakeMyTrip, the feature is a smart business strategy that helps the company differentiate itself from its competitors and attract new customers. As online travel booking continues to grow in India, MakeMyTrip is well-positioned to maintain its position as a leading player in the travel industry.