The Tourism Authority of Thailand (TAT) and Southeast Asia’s top travel platform, Traveloka, have signed a Memorandum of Agreement (MoA) to fortify the platform’s dedication to the Thai tourism industry. This deal will lead to a joint effort in promoting inbound and domestic tourism, including secondary destinations. The MoA establishes a legal framework for dual marketing campaigns, sustainability initiatives, and travel insights through cooperation between Traveloka and the TAT. The MoA also facilitates direct cooperation between Traveloka with the TAT Head Office in Bangkok and all other domestic and overseas offices, thus intensifying Traveloka’s support of the Thai travel industry through its broad reach and expertise.