Tourism, often referred to as a smokeless industry, plays a crucial role in stimulating financial growth in developing nations like Ethiopia by bringing in hard currency. Despite having numerous tourist attractions, these countries may sometimes face periods of social unrest that interfere with income generation, community benefits, and heritage preservation. The recent pandemic led to worldwide travel restrictions and decreased demand, almost paralyzing the sector, threatening countless jobs and businesses, and halting funding for the conservation of cultural heritage. But as global travel resumes, the revival of tourism signifies renewed hope and the chance to underline the industry’s fundamental peace and social welfare values.