According to the World Tourism Organization (UNWTO), the cultural diversity and knowledge of indigenous peoples can bring innovative experiences and new business opportunities for tourism destinations and local communities.
In this regard, Ethiopia is home to a wide array of indigenous communities, each with its distinct traditions, languages, and practices that have been passed down through generations and exercised for long. These communities have a deep understanding of the natural environment and developed sustainable ways of living in harmony with nature over centuries. By tapping into this wealth of indigenous knowledge, the tourism industry in Ethiopia can offer truly authentic and immersive experiences to travelers. These…