IN efforts to widen scope of promoting the country’s tourist attractions across the globe, the government has talked with Ajax Football Club of Netherlands to use their shirt adverts and billboards to market Tanzania’s attractions.
The talks were held between the Natural Resources and Tourism Minister Damas Ndumbaro and the management of the club over the weekend.
On the part of the club management Tanja Dik, Chief Executive Officer of the Ajax stadium and Han Mouton, Finance Director of the club led the team of staff.
During the talks,Ndumbaro expressed Tanzania’s commitment to partner with the Ajax Football Club in marketing its tourist attractions through adverts of jerseys and billboards at the club’s stadium.
“Our talks were successful and the management of the club has welcomed our proposal and promised to forward it to the responsible commercial department. They will also get in touch with our Embassy here to see how to implement it,” Ndumbaro stated.
In another…
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