The first Bangladesh International Travel and Tourism Expo (BITTE) was held in Dhaka from December 1-3, 2022, to attract tourists from both domestic and international markets. Organized by the Association of Travel Agents of Bangladesh (ATAB), the fair saw participation from more than 15 countries including India, Sri Lanka, Turkey, Azerbaijan, South Korea, Vietnam, Singapore, Malaysia, Bhutan, Nepal, Maldives, Oman, and the United Arab Emirates. Airlines, hospitals, tourism boards, travel agencies, tour operators, hotels, resorts, cruise liners, destination management companies, and other travel and tourism-related service organizations participated in the fair. Visitors were seen flocking to the stalls of air transport companies such as US-Bangla Airlines, NovoAir, Biman Bangladesh Airlines, and the newly launched Air Astra. The fair also featured seminars, round table discussions, and workshops on various topics regarding the tourism industry, including product branding, improving the quality of the country’s tourism services, and creating a sales market. Online-based service providers such as Share Trip, Flight Expert, and Travel Champ participated in the fair, as well as various resort and travel service providers including travel visas. The entry fee for the fair was Tk 30 and attracted a notable crowd of tourists and visitors alike. Attractive gift vouchers were provided for raffle draw winners against entry coupons. Additionally, the fair saw campaigns by various organizations and featured concessions, X-banners, and discounts from different countries’ service providers. The tourist police maintained a stall, and a media center was also set up to assist with various information.