Bhutan believes in itself. The small, landlocked kingdom in the Himalayas, despite its size, packs quite a punch: It became the first carbon negative country in the world in 2021.
In late September this year, it reopened its mist-wrapped doors after a pandemic-induced hiatus of two years. The break gave them time to rethink, rejuvenate and reinvent while resetting their priorities. And now Bhutan is here with a new vision, rules and an all new national brand. The tagline for which is —…