AirAsia has signed a Memorandum of Understanding with the Union of Youth Federations of Cambodia (UYFC) to support the #BeyondTheGames campaign, which is designed to promote the upcoming Southeast Asian (SEA) Games to be held in Cambodia in 2023. Although AirAsia has pledged to support the initiative and expand its commercial cooperation and strategic alliance with the UYFC, the company has not revealed what this will include. However, AirAsia has unveiled a new #BeyondTheGames livery, which will be used on all of its Malaysia domestic and international routes, particularly in the ASEAN region. AirAsia’s CEO in Cambodia, Vissoth Nam, said that the SEA Games provides an opportunity for Cambodia to “showcase our national pride and prestige to the world”.