Latest data from Maoyan reveals something interesting – the animated adventure film Ne Zha 2 tops a blockbuster like Star Wars: The Force Awakens. It’s not just another hit at the movies; it hints at the huge economic promise hidden in Chinese cultural licenses, sparking both spending and China’s tourism.
Ne Zha’s rise is sparking a new energy under the “guochao” vibe. Suddenly, products featuring Ne Zha’s image seem to pop up everywhere – figurines, clothes, accessories and even stationery are flying off both online shelves and in-store displays. Take the Pop Mart example: they released a series of mystery boxes that generated over 10 million yuan (about US$1.48 million) in just eight days. And get this—some…
