Hong Kong Tourism Board (HKTB)’s chief Dane Cheng said the authorities have to roll out various strategies in response to the change in travellers’ behaviours.
Cheng said on a radio programme on CRHK on Saturday, that Chinese tourists have opted for “in-depth” local experiences rather than shopping luxurious items lately.
That’s why the HKTB has been partnering with Xiaohongshu to invite influencers to share their authentic experiences in Hong Kong with Chinese tourists. According to Cheng, over 95% of the Hong Kong-related content on Xiaohongshu is positive.
In 2023, HKTB and Xiaohungshu launched a series of campaigns including “Hong Kong Travel Time Machine” (香港旅行時光機), “Art Travel to Hong Kong” (藝起遊香港) and the…