Art Basel and the Hong Kong Tourism Board have inked a three-year global partnership to promote the Chinese city’s arts and culture at the firm’s fairs, starting with its Paris edition in October.
Noah Horowitz, Art Basel’s CEO, announced the initiative today at a press conference at its flagship Swiss fair. Details of the project are still being finalized, but it will involve events or presentations at fairs promoting Hong Kong, where Art Basel has had a fair since 2013.
The Swiss fair giant first partnered with the Hong Kong Tourism Board in 2020 for Hong Kong Spotlight by Art Basel, a “mini-mini” version of the usual fair that was the only in-person Art Basel event that year, amid the Covid-19…