The Hong Kong Tourism Board (HKTB) and Art Basel have inked a new three-year global partnership.
The HKTB is the first tourism organisation to enter into a global strategic partnership with Art Basel.
The collaboration will extend beyond Hong Kong to all Art Basel shows worldwide, beginning with Art Basel Paris this October.
As part of the alliance, HKTB will serve as a Show Partner of Art Basel and celebrate Hong Kong art and culture on the world stage.
Over the next three years, HKTB will be present in four annual shows, including Art Basel in Paris, Miami Beach, Hong Kong, and Basel.
It will showcase thematic experiences or activations.
Dane Cheng, HKTB Executive Director, said: “We hope to inspire travellers to visit our city…