Big boost in spending is expected among tourists.
With around 1.7 million tourists expected to visit, mega events in Hong Kong have the potential to boost tourism demand, but active planning and flexibility are crucial for handling different crowds and catering to a wider range of consumers.
Prudence Lai, Research Consultant at Euromonitor International, highlighted the government’s plan to host over 100 mega events in the second half of the year. “This can actually bring a much needed boost in helping the hospitality industry to recover in terms of guest counts and occupancy,” she said.
Meetings, incentives, conferences and exhibitions (MICE) visitors generally spend more than leisure tourists, making these events…