Trust theory is expanded in this study by utilizing CV and PASP perspectives to establish the links between CV, PASP, and trust in OTDWs. There is a consensus on Chinese CV characteristics, such as high collectivism (COL), low power distance (LPD), strong uncertainty avoidance (UA), and matrilineal culture (Hofstede and Bond, 1988, Wong and Lau, 2001, Li and Xu, 2007, Tsang, 2011, Qiu et al., 2015). China, Japan and South Korea are typical representatives of high-context (HC) (Moura et al., 2015). In HC cultures, communication between two parties is not solely based on straightforward language but rather relies on indirect methods, such as public knowledge and shared experiences. Horng and Tsai (2010) emphasizes that food is an…