Study with a focus on the city’s tourism industry and involving an IFTM scholar, looks into factors linked to longer stays by Chinese tourists
Research Corner | A partnership between Macau Business and the Macao Institute for Tourism Studies (IFTM)
Availability of holiday packages, positive word of mouth, and time used in searching for related travel information, are factors that can contribute to lengthened visitor stay at a destination, says a new research paper. The study, involving a scholar from the Macao Institute for Tourism Studies (IFTM), was based on a survey of Chinese tourists to Macau.
The research additionally concluded those people staying longer in Macau were typically repeat visitors, and were travelling in large groups….