“China travel” has become a trending topic across social media platforms such as YouTube, indicating a boom in China’s international tourism. This surge has been significantly influenced by the influx of Vietnamese tourists, particularly in Yunnan Province and Guangxi Zhuang Autonomous Region where the primary China-Vietnam border ports are situated. Concurrently, Vietnam is emerging as a popular destination among Chinese tourists, likely due to the cultural similarities and strengthening bilateral ties between the two nations. According to the Tourism Information Technology Center of Vietnam National Authority of Tourism, China plays a pivotal role in driving Vietnam’s tourism sector.