KUALA LUMPUR: Malaysia’s status as Asia’s preferred destination for business events has been recognised at the 13th China MICE Industry Golden Chair Awards, as the country was named as the Fourth Most Expected MICE Destination for 2020.
MICE is an acronym for the meetings, incentives, conventions and exhibitions tourism segment.
In a statement today, the Malaysia Convention & Exhibition Bureau (MyCEB) said the award marked the fifth consecutive year that Malaysia has won the title.
“This award is a strong testament of MyCEB’s strong performance and its branding efforts in promoting Malaysia as a preferred business events destination while highlighting Malaysia’s diverse offerings in terms of connectivity, state-of-the-art…