After more than 15 years’ active in-market representation across China and Hong Kong, Melbourne Convention Bureau (MCB) will deepen its engagement with this business and tourism market through the launch of a new in-language website and popular Chinese social accounts.
Clients in China will now have all the information they need for a memorable event in Melbourne via website and YouKu. Chinese speaking decision makers, influencers and planners can now also communicate directly with MCB’s local team in Shanghai through WeChat.
The new in-language website and presence on WeChat and YouKu boast relevant and engaging content; from information about MCB and its services, local knowledge to support planning a business event in…