When it comes to promoting the city overseas, every little bit helps. The latest effort aims to leverage the success of a global brand, Art Basel, and encourage tourism by showcasing the unique culture and characteristics of Hong Kong on the global stage. Hopefully, this will result in high-end visitors spending more time in the city and at its attractions.
For the first time, tourism authorities have collaborated with Art Basel to provide visitors to the renowned fairs with a taste of Hong Kong under a three-year partnership agreement. That means promotions via the prestigious annual art event will not only be confined to the city when it is held here in March, but also those events staged in Basel, Miami and Paris in coming years.
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