Any traffic at the ski resorts is likely to be from a domestic source market, where average spending per tourist is lower, resulting in further financial decline
- European ski resorts depend solely on the winter season to survive
- February school half-term is an important income source as families seek to get away while children are not in school
- Smaller, family operated businesses are likely to be the worst impacted
Prolonged travel restrictions could be the final nail in the coffin for resort operators in some European ski resorts as they depend solely on the winter season to survive. Even though snow coverage may not be at its prime towards the end of the season in mid-February, the February school half-term is an important income…