LONDON — Retail tourism fuels China‘s domestic consumption growth, according to a new report by the China Tourism Academy under the Data Center of the Ministry of Culture and Tourism, and Value Retail, owner of the Bicester Collection Villages.
Based on a survey of 3,435 participants, the report showed that experiential consumption is becoming more prominent in China, with the shift from “tourism shopping” to “retail tourism” emerging as a leading trend.
Nearly 95 percent of respondents said they engaged in shopping during their travels. More than one-third of tourists indicated that they shop more while on trips. More than 70 percent of tourists took shopping into account when making travel decisions and had…