Get ready for a lively summer in Shanghai with a packed program of entertainment on offer.
Shanghai Summer, which kicks off next month, is the city’s latest initiative to drive consumption and fully leverage the peak travel season from summer till early autumn to target domestic and overseas travelers.
The months-long campaign includes exhibitions, entertainment and leisure activities as the city extends the warmest of welcomes to visitors from home and abroad.
Travel agencies, social media sites, airlines and cultural promotional institutions were accredited as official partners of the campaign on Friday.
They include Jinjiang Group, China Eastern Airlines, Jiushi…