Film companies in China are anticipating better box-office fortunes for the remainder of the year, after most of the movies released during the seven-day Spring Festival holiday drew record crowds and revenue, industry experts said on Wednesday.
Total box-office collections for the seven-day period to Feb 17 stood at 7.8 billion yuan ($1.2 billion), according to data tracking app Maoyan. This year, 10 Chinese films were released over the holiday.
More importantly, box-office receipts from Jan 1 to Feb 16 were more than 50 percent of full-year box-office earnings in 2020, according to Maoyan data.
Beijing Jingxi Culture and Tourism Co Ltd, one of the producers of Hi, Mom, the second-highest grossing film during…