The two-way value of high-quality film and television projects boosting cultural tourism was explored at the opening forum of the 29th Shanghai TV Festival on June 24.
The forum was titled “Fusion with Cultural Tourism through the Art of Imagery.”
Tigong
“The basis of film and television works is their unique charm and excellence, and they can be used to drive cultural tourism,” said Luo Yi, deputy director-general of Shanghai Municipal Administration of Culture and Tourism.
“But the localities where they are filmed should also boost the development of film and television to help create unlimited possibilities,” Luo said.
Examples of successful tourism and…