New outbreaks in China are keeping many families at home for the Chinese New Year holidays, dampening hopes of a travel rebound. To understand how the traditional peak travel season might have looked if not for the new threats, ForwardKeys and Dragon Trail Interactive team up to examine flight booking trends and travel marketing campaigns in the vast country.
There were high hopes for travel during this typically popular period, especially after a strong travel recovery in the domestic sector by the end of 3Q2020. But local Covid-19 outbreaks have resulted in official policies throughout the country requiring people not to leave the areas where they live, and as such travel bookings…