Singapore Tourism Board (STB) has appointed Markus Tan as the Regional Director for India, Middle East, South Asia, and Africa (IMESA), effective January 1, 2024.Tan will be taking over from the current Regional Director, GB Srithar.
In his new role, based in Mumbai,. Tan will spearhead STB’s initiatives in promoting Leisure and Business Travel & Meetings, Incentives, Conventions, and Exhibitions (BTMICE) in the IMESA region. His responsibilities will include overseeing travel promotions, public relations, and marketing, and driving developmental efforts to enhance Singapore’s position as a premier travel and business destination.
Tan has been with STB for 18 years in various pivotal roles. Prior to this appointment, he served as the Director for World Expo and led the whole-of-government efforts to conceptualise, develop, and operate the Singapore Pavilion at Osaka World Expo 2025. From 2015 to 2022, he was based in Tokyo, Japan, as the Regional Director for North…
