The Singapore Tourism Board (STB) will host a B2B roadshow called, “Singapore Tourism Board Roadshow 2024: Holidays Made in Singapore,” from 8 to 12 July 2024, across multiple cities in India including Chennai, Hyderabad, Kolkata and Ahmedabad. The event will feature 50 exhibitors from sectors like hotels, attractions, airlines, cruise lines and destination management companies. These include newcomers like the Museum of Ice Cream and Disney Cruise Line, which has selected Singapore as its exclusive homeport for Southeast Asia for five years. The target market is India due to its significance as a source market for Singapore, with direct flights available from 17 Indian cities within a 4 to 6-hour range. This comes after the resumption of international travel in 2022.