Sri Lanka Tourism intensified its promotional strategies towards Indian travellers by highlighting the country’s diverse tourism offerings to key markets in India by hosting a series of B2B roadshows and networking evenings in Indore, Vadodara, and Surat on the 10th, 12th, and 14th of June 2024. To attract more tourists from Madhya Pradesh & Gujarat, the Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau (SLCB) organised these B2B roadshows to promote Sri Lanka as a year-round destination for all segments of tourists. These events showcased Sri Lanka’s tourism industry, diverse attractions, and growth, to strengthen ties between Sri Lanka and India.
The networking evening in Surat was inaugurated by H E…