Strategic initiative aimed at targeting Young India for its prepaid Borderless Travel Card
Young India’s millennials and GenZ are powerful drivers in India’s outbound travel growth story. Industry insights suggest that,Indian millennials place a high priority on travel in their spending habits. In a focused initiative to leverage this high-growth segment, Thomas Cook (India) Limited, India’s leading omnichannel foreign exchange services provider has appointed Bollywood’s youth icon Kartik Aaryan as its Brand Ambassador.
Kartik Aaryan is known for his charismatic persona and strong connection with India’s youth. His significant fan-base, aspirational image yet relatability especially among millennials and GenZ makes…
