Hopeful of closing the year with 700,000 visitors from India, a growth of 18%
At the ongoing ‘Destination Britain Middle East and Asia’ trade mission in Benglauru, Patricia Yates, CEO, VisitBritain, said that they are keen to promote regional Britain beyond London in the Indian market.
Talking to TravelBiz Monitor, she said, “Traditionally, London is very well known, and is the jewel in the crown, and we are happy to welcome visitors to London. However, we also want to encourage visitors to explore regional Britain, and part of doing that is working with the travel trade in India. This will allow us to showcase the products available, and help them contract and build itineraries that will help them sell…
