The PATA Annual Summit and Adventure Mart 2023 will take place from May 30 to June 02 in Pokhara, Nepal. This event is organized by the Pacific Asia Travel Association (PATA) and is dedicated to promoting sustainable tourism in the Asia Pacific region. The summit will feature a wide range of keynote speeches, panel discussions, workshops, and networking events, bringing together experts from the tourism industry, government officials, and business leaders to discuss the challenges and opportunities facing the tourism sector. Additionally, the Adventure Mart will provide a platform for travel trade buyers and sellers to meet and develop new partnerships. As the tourism industry continues to grow in the Asia Pacific region, events like the PATA Annual Summit and Adventure Mart play a vital role in promoting responsible and sustainable tourism practices.