Faiza Tehseen
Introduction of budget-friendly travel packages is vital to harness the potential of growing tourism sector in Pakistan. It will enhance tourist footfall at both national and international levels and increase revenue generation, opined Aftab ur Rehman Rana, Managing Director of Pakistan Tourism Development Corporation (PTDC), while talking exclusively to WealthPK.
“Many potential travelers – both demoestic and foreign – consider Pakistan a destination that requires significant financial investment. Owing to the increased living cost, currency fluctuations, and other economic constraints, many travelers, especially from the middle income brackets, hesitate to book long distance trips, causing low…
