Pakistan Tourism Development Corporation (PTDC), in collaboration with Sustainable Tourism Foundation Pakistan (STFP), has initiated a comprehensive public awareness campaign aimed at promoting responsible tourism in Pakistan’s mountainous regions.
Director of PTDC, Aftab ur Rehman Rana highlighted that the campaign seeks to raise awareness among tourists regarding eco-friendly practices when visiting Pakistan’s breathtaking mountain areas, said a press release on Sunday.
He emphasised the detrimental impact of irresponsible tourist behaviour, such as littering, which not only harms the natural environment but also jeopardizes the local cultural heritage and traditions. “While tourism has brought economic benefits to…