Dubai’s Department of Economy and Tourism (DET) is making significant strides to increase tourist arrivals from Pakistan, with an ambitious plan for continued growth in 2024.
With Dubai welcomed 13.90 million international visitors from January to October 2023, surpassing the pre-pandemic performance of attracting 13.50 million visitors for the same period in 2019.
Pakistan currently stands among Dubai’s top 10 source markets, delivering a noteworthy year-to-date visitation of 254,000 overnight visitors from January to October, said a news release here on Tuesday.
DET’s recent series of impactful roadshow workshops for tour operators in key cities like Islamabad, Faisalabad, and Sialkot underscores its dedication to forging direct connections with the Pakistani travel industry. These workshops serve as a cornerstone in DET’s strategy to redefine travel experiences and cement Dubai’s position as a preferred destination.
The workshops provided a platform to empower tour…