(UrduPoint / Pakistan Point News / WAM – 29th Jan, 2021) ABU DHABI, 29th January 2021 (WAM) – Thanks to encouragement from the leaders, the World’s Coolest Winter campaign concluded with 950,000 domestic tourists across the country and drove Dhs1 billion of revenue into the hospitality sector within a month, said the English language daily ‘Gulf Today’.
The 45-day campaign was launched on December 12, 2020, as part of the newly-launched UAE Strategy for Domestic Tourism, to encourage residents and citizens to explore the country’s hidden gems and promoted the features that distinguish each of the seven emirates.
And mind you, all this is happening against the backdrop of the coronavirus pandemic. Which simply goes to show…