BEIJING, (UrduPoint / Pakistan Point News – 26th Mar, 2021 ) ::Pakistan launched its first-ever tourism tv channel “Discover Pakistan” on Mar 22, marking a major step towards Prime Minister Imran Khan‘s vision to boost this fledgling sector as a growth engine.
Tourism is gaining weight in Pakistan‘s economy. According to the World Travel & Tourism Council (WTTC), in 2019, the tourism industry contributed 5.9% to Pakistan‘s GDP, with 3.9 million jobs created. The government is also elevating tourism higher on its agenda. A 12-member National Coordination Committee on Tourism has been initiated in the hope of creating more job opportunities and injecting impetus into Pakistan‘s economic development.
Pakistan is a fertile land…