ISLAMABAD: Pakistan was the ‘best performing destination’ in terms of tourism during the first nine months of 2023, according to the ‘World Tourism Barometer’ published by the World Tourism Organisation of the United Nations.
Pakistan made a remarkable 92 per cent recovery to pre-pandemic levels in 2023, as the country experienced a 115 per cent surge in foreign tourist arrivals compared to the previous year, signaling a robust comeback post-Covid.
With the recovery reaching 115pc and projections of international receipts reaching $1.3 billion by the end of the year, Pakistan stands as a beacon in tourism resurgence, showcasing its potential on the global stage, Pakistan Tourism Development Corporation Managing Director Aftab Rana said.
He attributed this success to the concerted efforts in tourism promotion. Pakistan actively participated in six major global events to project the tourism potential in the country.
A strategic online outreach, along with…