Ambassador Masood Khan unveiled the vibrant tourism potential of Pakistan at the esteemed ‘Travel and Adventure Show’ in New York, inaugurating the Pakistan Pavilion. The pavilion, representing Pakistan’s rich cultural heritage and diverse landscapes, was awarded the ‘Best In-Show International Tourism Development’ by the event’s organizers, marking a milestone in Pakistan’s tourism industry.
A Platform for Cultural Exchange
The Pakistan Pavilion showcased the country’s cultural diversity and artistic talent, featuring live performances by artisans in lacquer woodwork and traditional doll making. A delegation of 60 members, comprising officials from the Pakistan Tourism Development Cooperation (PTDC), Trade Development Authority of Pakistan (TDAP), and 24 private sector companies, represented Pakistan at the event. Their participation aimed to establish valuable connections with leading international players in the…