By Shahbaz Hussain
Tourism is a dynamic and multifaceted industry that plays a significant role in the economic development of many countries. Its effects on the economy are profound and diverse, influencing various sectors and generating substantial revenue.
Tourism in Pakistan has enormous potential to boost economic growth, generate jobs, and encourage cultural interchange. The country’s rich history, various landscapes, and dynamic cultures make it a popular tourist destination. However, to fully enjoy its economic benefits, Pakistan’s tourism sector must confront some problems. Tourism is a significant source of revenue for many countries. According to the World Tourist Organization, worldwide tourist earnings totaled $1.7 trillion in 2019.
Pakistan may establish itself as a top vacation destination by highlighting its natural beauty, rich history, and cultural variety. To create a resilient and prosperous tourist business, the public, corporate, and local…