he Punjab government has established yet another body for the promotion of tourism in the province. This, in effect, acknowledges that previous organisations tasked with the same objective have either failed to deliver or been found inadequate for the task.
Pakistan’s governance structure is rife with bureaucratic redundancy. Bodies are stacked upon bodies, laws upon laws, regulations upon regulations – all intended to address the same issue or area of activity. When a department, authority or semi-autonomous body fails to meet its targets, another is formed, either superimposed on the existing framework or running parallel to it. And yet, the desired outcomes remain elusive.
The primary reason tourism has…