Image: Dubai Media Office
Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the fourth season of the ‘World’s Coolest Winter Campaign’.
The campaign will primarily drive domestic tourism in the UAE. It will also support international visitors with its agenda full of events and activities.
This year the campaign runs under the slogan ‘Unforgettable Stories’, and includes various programmes, events and activities.
According to the state news agency, WAM, Sheikh Mohammed said, “The UAE is witnessing a rising tourist flow due to its beautiful weather, natural resources, architectural treasures, cultural landmarks, and above all its kind and hospitable people.
“The national tourism sector witnesses an annual growth. Our goal is to increase the sector’s contribution to GDP to reach Dhs450bn by 2031.”
The UAE tourism sector achieved promising performance, as the revenues of hotel establishments increased…