‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism ambassador, Lionel Messi.
Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on the common misconceptions about the destination. It invites audiences to experience the vibrant cultural transformation taking place across Saudi.
Those that know Saudi are encouraged to share positive experiences and memories on TikTok and social channels using the bi-lingual hashtags #ShareYourSaudi and in Arabic #السعودية_بعيونك,.
The latest ‘Saudi Welcome to Arabia’ brand campaign is a combination of TV, social, digital, and online travel agents tactics activated over a three-month period.
The campaign brings to life the UN Tourism, ‘Tourism Opens Minds’ initiative that launched on World Tourism Day in Riyadh in September last…