Red Sea Global is the linchpin in Saudi Arabia’s effort to turn the beaches on its western coast into a playground of luxury tourism and a beacon of sustainability.
Wholly owned by the kingdom’s Public Investment Fund, the company has opened resorts in 2024 under the St. Regis, Ritz-Carlton, Six Senses and Shebara brands. Over the next year, it plans to launch 17 new hotels in the new AMAALA development and elsewhere along the coral-laden shores of the Red Sea.
Under the PIF sovereign wealth fund’s umbrella, Red Sea Global works separately from Saudi Arabia’s $1 trillion-plus Neom mega-project, which staged a star-studded debut for its Sindalah Island resort last week. The lavish party brought out actor Will Smith, Grammy…