RIYADH: The customer experience, an ever-evolving topic among the public and private sectors, took center stage at a specialized forum in Riyadh.
Under the patronage of Saudi Commerce Minister Majid Al-Qasabi, the “Customer Experience World Forum” concluded on Jan. 25 under the theme “We Are Here.”
The two-day forum was organized by the Customer Experience Association as part of its initiatives to enhance service efficiency in both the public and private sectors.
The event included various sessions and panel discussions covering strategies for enhancing client exchange. It focused on measuring experiences and exploring opportunities for improvement by applying artificial intelligence in managing interactions.
Awad Al-Qahtani, founder and CEO of Steady Pace, told Arab News that the customer experience has become a “necessary requirement” at the present time.
“There is significant maturity among customers across various segments in seeking services, and…