by Martina Fuchs
Saudi Arabia aims to attract 5 million Chinese tourists by 2030, said Gloria Guevara, chief special advisor at the Saudi Ministry of Tourism.
“China is a very important country and source market for us. We would love to have 5 million Chinese, that is the target and for that we have multiple strategies as part of one plan that we’re executing,” Guevara told Xinhua at the 53rd St. Gallen Symposium.
The St. Gallen Symposium is a student-driven organization and platform for cross-generational dialogue and collaboration. This year’s event, which ran from May 2 to 3 on the theme of “Confronting Scarcity,” brought together more than 100 speakers, 500 student volunteers and 1,200 participants.
Part of Saudi Arabia’s Vision 2030 is to receive 100 million domestic and international tourists by 2030, said Guevara, adding that “We accomplished that seven years earlier.”
The Saudi Ministry of Tourism announced in February that the country had received 106.2…