- Five million Chinese tourists a year by 2030
- A recruitment strategy that is already underway
- Artificial Intelligence as an empowering tool
In September last year, Saudi Arabia set itself targets for attracting tourism from Asia, specifically from China. However, the development of policies with Xi Jinping’s government and the growth of Saudi expectations has led Riyadh to set even more ambitious goals than it had less than a year ago.
Five million Chinese tourists a year by 2030
That is the figure they are aiming for in six years’ time. The date marked in red on the Saudi agenda, around which a good part of its initiatives revolve, as represented by its mega-project Saudi Vision 2030. In September,…