Saudi Arabia is truly leaving no stone unturned in its pursuit to become a tourism superpower. The kingdom’s latest move is to create the “Dan Company”, an organization under the sovereign wealth fund designed to promote and develop agritourism and eco-tourism.
Dan’s first project will be located in the Al Ahsa region and will cover 1.8 million square meters. It will feature an eco-resort, an agri-resort and an adventure resort, according to the Public Investment Fund (PIF).
The company is also expected to contribute approximately $1.6 billion (SAR 6 billion) to Saudi Arabia’s non-oil GDP by 2030, betting on intrepid travelers getting involved in “traditional farming experiences” in the Gulf state.
PIF’s co-head of local real estate development Khalid Johar said: “[Dan] will boost economic development and contribute to national economic growth. The company will operate novel business models that integrate…