Under Crown Prince Mohammed bin Salman’s Vision 2030, Saudi Arabia’s tourism sector undergoes a transformative journey. With nearly $1 trillion invested in projects and infrastructure, the country strategically positions itself through agility, a robust ecosystem and public-private partnerships.
Achieving the milestone of 100 million tourists ahead of schedule demonstrates Saudi Arabia’s potential, yet the new target of 150 million tourists by 2030 poses challenges in rapidly expanding infrastructure, such as constructing 500,000 rooms. Collaboration with the private sector, offering incentives and streamlined processes, is key to attracting investors and operators. Exciting developments like the Red Sea Development and NEOM…