“The opportunity this affords not only the UAE and Saudi, but the whole of the GCC, is visitors who qualify will be able to travel to any country in the GCC and tour with ease, benefiting tourism in all countries,” said Al Rais.
The 2024 ATM theme, ‘Transforming Travel Through Entrepreneurship’, and the UAE Tourism Strategy 2031, have been developed to support the development of the country’s tourism industry.
Danielle Curtis, exhibition director, Arabian Travel Market, said: “There are many examples of exhibitors seamlessly aligning with our show’s overarching theme, which is further underscored by the impactful contributions regional tourism entities have in
pioneering innovative approaches to propel the industry into the future. As a platform, our mission is to amplify the voices of industry stakeholders, shedding light on their diverse initiatives spanning environmental sustainability, cutting-edge technology, accommodation solutions, and transportation innovations.”
The 31st edition of ATM [6-9 May 2024] will host policymakers, industry leaders and travel professionals from across the Middle East and beyond, encouraging them to forge new relationships, exchange knowledge, and identify innovations that can reshape the future of global travel and tourism. From startups to established brands, the upcoming show will highlight how innovators enhance customer experiences, drive efficiencies, and accelerate progress towards a net-zero future for the industry.