Few would think of launching a travel business today, right in the midst of a prolonged pandemic and tourism crisis, but Japanese architect Michiyo Kawabe sees promise in heading that way.
Along with four others, Kawabe officially registered Michi & Co with the Singapore Tourism Board in June, setting the company on the path of offering curated tours around Japan’s lesser known regions, with the promise of connecting travellers with local communities.
According to Kawabe, the ultimate goal of Michi & Co is to offer travellers a “learning journey” that gives them a deeper look into the local way of life and which will support the local people and their livelihood.
For a start, Michi & Co offers two- and four-night itineraries each to Hayama and Kamakura in Kanagawa prefecture and Hakuba and Togakushi in…